Hello readers, I’m kicking off the weekend by introducing a concept that has never been featured in this region before. The Color Walk is an initiative brought to the locale by Fernando Valle – an individual who had participated in a similar event last year in Los Angeles and thought to bring this fresh idea to the streets of Dubai. The event basically was a 5-kilometer, untimed, noncompetitive walk, that hosted thousands of participants in an effort encourage people to come outdoors, walk and increase their physical activity. Obesity is a rising issue within the city and thousands are affected by it on a yearly basis, organizing an event like this was not only great fun but it was also a creative setup to get people to have fun away from their electronic devices.
In order to reduce their carbon footprint, the organizers brought in multi -hued colour created out of cornstarch and organic colouring. Several colour stations along the track added to the festivities by having volunteers throw coloured powder on participants. Several people were seen dancing and simply rejoicing in the fun. As encouragement, upon completing every kilometer, over 1200 people that had gathered, were sprayed with hues of red, purple, orange and green.
The inspiration for the event came from the Indian festival Holi, a tradition that is celebrated every year by Indians around the world. Holi symbolizes unity, brotherhood and strengthens the bonds of relationships. It is also known to rejuvenate the body and brings alive the soul and spirit by de-cluttering and de-stressing the mind, body and soul. By using the ancient Indian tradition with a modern twist, several hundred people that had gathered at the Zabeel park simply did not want the fun to stop.
And it didn’t, at the end of the walk a massive musical extravaganza – Color Fest was held. Check out the great shots from the day-long event, all captured by photographer: Mohamed Refaat.
Located at the Zabeel Park, the race route looked something like this.
A beautiful trail set across the Park with colour blasts after every km completed. As a creative thinker, my first instinct would be to have an activity themed route to have people doing a variety of things during their race. I would have the people on the purple lane doing jogging, people on the red lane doing walking, people on the orange lane start out by doing stretching and yoga exercises and then continue by doing some running and finally have people on the yellow trail begin by doing some dancing and then proceed with brisk walking.
Obviously being a first time, the concept needs time to develop and hence for the next one, they should definitely take on some creative designers and thinkers to make the event scream ‘WOW’.
Were you a part of the fight against Obesity? Drop in your comments below!
Cheers … x.Vikita.x